Monday, January 31, 2011

Book Reading #5: Design of Everyday Things Microblog

Reference Information
   Title: Design of Everyday Things
   Author: Donald Norman
   Publisher: Basic Books (2002)

Chapter 2: The Psychology of Everyday Actions (20 Pages)
Summary
Chapter 2 discusses why people blame themselves for their inability to make something work. Norman says that this is typically because of the poor design of the product. He gives several examples such as similar locations on a keyboard and a situation in which a man interacts with a poorly designed alarm clock. He also goes on to talk about the seven stages of action: forming the goal, forming the intention, specifying an action, executing the action, perceiving the state of the world, interpreting the state of the world and evaluating the outcome. He poses questions the reader should ask when designing something.

Discussion
Like the first chapter, I found this one to be equally interesting. I enjoy the way he writes and the insight he gives. The examples he provides add a lot to the value of his arguments, even though they are anecdotal.

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