Reference Information
Title: Why We Make Mistakes
Author: Joseph T. Hallinan
Editors: Broadway Books (2009)
Summary
Chapter 6: We're in the Wrong Frame of Mind (18 pages)
In this chapter, Hallinan talks about framing. Framing is essentially how we view something. Hallinan gives a lot of examples in this chapter. He talks about the time that we take to make decisions can affect the outcome (immediate or future), multiple-unit ricing, wine buying based on the music and store tags. Customers will key in on the first part of tag and will have an "anchor" as to how many to buy.
Chapter 7: We Skim (9 pages)
In this chapter, Hallinan talks about how we skim things. He gives a lot of examples of how we skim material and the trade-off along with it. Hallinan talks about how we miss a lot of important details and cites a rookie piano player that noticed an error that went unnoticed for several years. We only read the first few letters of a work and decide to assume the rest. Context is important when recognizing and remembering information.
Discussion
I really liked what he talked about in regards to skimming. I skim a lot nowadays, mostly due to the insane amount of readings we have. I really like what we read but I wish we could have a little more time and have a little less to do. I feel like I would be able to focus more on the book at hand if we weren't reading 3 at a time.
Summary
Chapter 6: We're in the Wrong Frame of Mind (18 pages)
In this chapter, Hallinan talks about framing. Framing is essentially how we view something. Hallinan gives a lot of examples in this chapter. He talks about the time that we take to make decisions can affect the outcome (immediate or future), multiple-unit ricing, wine buying based on the music and store tags. Customers will key in on the first part of tag and will have an "anchor" as to how many to buy.
Chapter 7: We Skim (9 pages)
In this chapter, Hallinan talks about how we skim things. He gives a lot of examples of how we skim material and the trade-off along with it. Hallinan talks about how we miss a lot of important details and cites a rookie piano player that noticed an error that went unnoticed for several years. We only read the first few letters of a work and decide to assume the rest. Context is important when recognizing and remembering information.
Discussion
I really liked what he talked about in regards to skimming. I skim a lot nowadays, mostly due to the insane amount of readings we have. I really like what we read but I wish we could have a little more time and have a little less to do. I feel like I would be able to focus more on the book at hand if we weren't reading 3 at a time.
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