Wednesday, March 30, 2011

Book Reading #41: Why We Make Mistakes Microblog

Reference Information
   Title: Why We Make Mistakes
   Author: Joseph T. Hallinan
   Editors: Broadway Books (2009)

Chapter 2: We All Search for Meaning (18 pages)
Summary
The focus of this chapter is the meanings we pick up on. Hallinan talks about the ones that we see and hear are more important than the details of the entire scene. He gives a lot of examples as to how details aren't stored well in memory: penny test, slip of tongue errors, recall errors, things like that. He talk about how we should come up with passwords quickly because we won't remember it in the future if we had to figure it out first.

Chapter 3: We Connect the Dots (13 pages)
Summary
In this chapter, the author considers how we connect dots and consider things. He gives a lot of examples. One of them is how voters make quick decisions on who they're going to vote for based on how competent the candidate looks. Another example was wine tasting--people rated more expensive wine as tasting better even if it tasted exactly the same as cheap wine. The author gives a bunch ore examples to help us understand mistake sources.


Discussion
I really enjoy how many examples the author gives us in each chapter. In the first chapter, I thought it was interesting when he talked about password creation. It makes sense that we won't remember it in the future because we had to discover it first. In regards to the second chapter, it amazes me how similar products can be, especially clothing, and prices be so wildly different. There are a lot of ways that products differentiate themselves in the market and it's crazy that price can be one of those ways--like designer handbags and such.

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