Wednesday, February 23, 2011

Book Reading #24: Emotional Design Microblog

Reference Information
   Title: Emotional Design
   Author: Donald Norman
   Publisher: Basic Books (2005) 

Chapter 1: Attractive Things Work Better (18 pages)
Summary
The first chapter of this book explains why attractive things work better. He talks about how emotions help people to make decisions. He also talks about how happiness influences the thought process and encourages creativity. An attractive design allows for a more enjoyable experience.


Discussion
This was a good chapter. I feel like this is sort of the Android vs. iPhone argument. The reason why Apple's products are so highly lusted after is they create an emotional experience. People love using their products despite not having as many "features". They create beautiful products that are a pleasure to use.

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