Ethnography Results, Week 2

Group members include:
Chris Kam (myself)
Steven Hennessey
 
For week 2 of our ethnography, we went to Post Oak Mall to scout the locations that we would be observing. To our surprise, a few stores that we had intended to observe had closed. They were Gap and Abercrombie & Fitch.


The stores that we found to be relevant (clothes for men and women):

• Aeropostale
• American Eagle
• Buckle
• Express
• Hollister
• Pacific Sunwear

All of these locations have the relevant characteristics of the stores we describe wanting to study in our proposal. Since we are comparing/contrasting men and women, we may choose a store that has strictly men/women clothing if time allows. Forever 21 would be an interesting store to observe but we'd have to go with a girl. That'd be weird otherwise. We will start our observations next week.