Reference Information
Title: Emotional Design
Author: Donald Norman
Publisher: Basic Books (2005)
Chapter 2: The Multiple Faces of Emotion and Design (19 pages)
Summary
In this chapter Norman talks about the different levels of processing work in respect to design, and how they play off each other. He mentions visceral design (initial impact of the product), behavioral (the use and experience) and reflective (understanding, reasoning and interpreting). He later goes on to discuss the role memories play. Objects evoke memories and those memories reflect us. He concludes by discussing the goals of a product and the brand.
Discussion
This chapter basically built on what the last chapter said. I understand what Norman is talking about when he talks about technology evoking memories. I really like this clip from Mad Men: http://www.youtube.com/watch?v=suRDUFpsHus
In this chapter Norman talks about the different levels of processing work in respect to design, and how they play off each other. He mentions visceral design (initial impact of the product), behavioral (the use and experience) and reflective (understanding, reasoning and interpreting). He later goes on to discuss the role memories play. Objects evoke memories and those memories reflect us. He concludes by discussing the goals of a product and the brand.
Discussion
This chapter basically built on what the last chapter said. I understand what Norman is talking about when he talks about technology evoking memories. I really like this clip from Mad Men: http://www.youtube.com/watch?v=suRDUFpsHus
No comments:
Post a Comment